Business Catalyst

Business Catalyst
Developer(s) Adobe Systems
Operating system Cross-platform
License Proprietary (SaaS)
Website businesscatalyst.com

Business Catalyst is a hosted (SaaS) all-in-one solution for building and managing business websites. The company uses the term "Online Businesses" to represent a new approach to building and running websites. An online business differs from an ordinary website in that it has greater awareness of its visitors and customers. At its core, it has a built-in customer relationship management framework and is complemented with rich sales, service and marketing features such as eCommerce and Email Marketing tools.

The company was founded in 2004 by two Australian entrepreneurs, Bardia Housman and Adam Broadway. It was acquired by Adobe Systems in August 2009.[1][2][3]

Contents

Business model

Business Catalyst's business model differs from many others in that they allow web designers to resell their hosted service as part of a "Partner Program".[4]

A reseller channel of paid "Partners" receive specialized tools for site provisioning and management, commissions on hosting fees, live training and in some instances ability to rebrand the platform as their own.

Business Catalyst experimented with a direct-to-customer strategy under the “GoodBarry” [5] brand before the offering was closed down as a part of the Adobe acquisition.

Platform features

The Business Catalyst platform incorporates a wide range of features [6] including:

Community

The major communities available for tips, help and support with the Adobe Business Catalyst community are:

History

References

  1. ^ "Adobe acquires Business Catalyst". Adobe.com. http://www.adobe.com/special/businesscatalyst/. Retrieved 2010-04-07. 
  2. ^ a b Wauters, Robin (2009-08-31). "Adobe Buys Business Catalyst / GoodBarry". Techcrunch.com. http://techcrunch.com/2009/08/31/adobe-buys-business-catalyst-goodbarry/. Retrieved 2010-04-07. 
  3. ^ "Adobe acquires Business Catalyst, GoodBarry | Between the Lines | ZDNet.com". Blogs.zdnet.com. http://blogs.zdnet.com/BTL/?p=23567. Retrieved 2010-04-07. 
  4. ^ "Adobe Business Catalyst - Overview". Businesscatalyst.com. http://businesscatalyst.com/partner/overview. Retrieved 2010-04-07. 
  5. ^ a b "GoodBarry Review". Design Shack. 2008-10-17. http://designshack.co.uk/articles/software/goodbarry-review. Retrieved 2010-04-07. 
  6. ^ Posted on Thu, Jan 28, 2010 (2010-01-28). "Business Catalyst CMS Review". Lyntonweb.com. http://www.lyntonweb.com/blog/bid/34352/Business-Catalyst-CMS-Review. Retrieved 2010-04-07. 
  7. ^ Riley, Duncan (2007-10-20). "GoodBarry GoodBusiness Aims To Make Ecommerce Easier". Techcrunch.com. http://techcrunch.com/2007/10/20/goodbarry-goodbusiness-aims-to-make-ecommerce-easier/. Retrieved 2010-04-07. 
  8. ^ "Adobe Business Catalyst - About". Businesscatalyst.com. http://businesscatalyst.com/about. Retrieved 2010-04-07. 
  9. ^ "Goodbye, GoodBarry". Goodbarry.com. http://goodbarry.com/. Retrieved 2010-04-07. 
  10. ^ "Adobe Opens New Datacenters for Business Catalyst". Business Wire. 2010-03-31. http://www.businesswire.com/news/home/20100330007007/en/Adobe-Opens-Datacenters-Business-Catalyst. Retrieved 2010-04-07. 

External links